With our email marketing service, you can:
- Connect with your existing customers
- Build relationships with potential customers
- Expand your reach by sharing on Facebook and Twitter
- Bring visitors to your website
Best of all, email marketing is easy, fast and measurable. With an estimated Return on Investment of roughly $42 for every $1 you spend, you can’t afford not to do it.
You have heard of email marketing repeatedly on the Internet, at conferences and during marketing strategy meetings. They say email marketing enriches business communication, targets specific key markets and is both cost-effective and environmentally friendly. But what exactly is email marketing and how does it work? How is an email more effective than a radio spot or television advertisement and why should a business spend the time to maintain an email list?
Email marketing occurs when a company sends a commercial message to a group of people by use of electronic mail. Most commonly through advertisements, requests for business, sales or donation solicitation, any email communication is considered email marketing if it helps to build customer loyalty, trust in a product or company or brand recognition. Email marketing is an efficient way to stay connected with your clients while also promoting your business.
There are several examples of email marketing campaigns, starting with a welcome email thanking the new contact for opting in to your subscription. Welcome letters not only provide valuable information about your company, they can also request key information about your new client, helping you put the person in the correct categories for future marketing efforts. Additional email campaigns include sending out announcements on products or services, newsletters regarding your company and/or products, coupons for future purchases and much more. Every email sent out should include company information on the bottom, giving potential clients a chance to learn more about your company as well as ‘opt-in’ to receive future emails. Incentive programs providing members with a ‘promo code’ to collect discounts on purchases also allow you to monitor the effectiveness of your campaign, as well as what your contacts are interested in.
New online software provides a raft of new features:
- Multiple lists of targeted subscribers
- Online Web forms for your website
- Easy to design template newsletters
- Automatic responders
- Analytics and statistics
We follow a proven structure for success:
- Formulate purpose and targeted outcomes
- Design and write creative emails
- Prepare and clean mailing lists
- Send email campaigns
- Analyse campaign metrics
To this day well designed direct marketing consistently produces the highest responses from audiences around the world. Before email, multiple page, repeated direct mail campaigns from Readers Digest consistently produced the best sales return. Well designed, strategic and repeated email marketing campaigns directed to warm prospects is bound for success.
Have a WebSetGo consultant sit down with you today and design a campaign.