Many people use the two terms ‘web design’ and ‘web development’ interchangeably, but they really do have two different meanings. If you’re looking for a new job or someone to build your website, you need to know the difference.
Web design is the customer-facing part of the website. A web designer is concerned with how a site looks and how customers interact with it. Good web designers know how to put together the principles of design creating a site that looks great. They also understand about usability and how to create a site that customers want to navigate around because it’s so easy to do.
Website Design with WebSetGo
At WebSetGo our passion is design. We have been involved in the graphic design industry in Australia for over 20 years. It is natural therefore, that our business is more aligned with the creative side of website design. We also believe that strategically this is best for our clients.
Primary Principle of Design
Hierarchy of Communication - It is vital to establish and use an ordered hierarchy of communication. Good designers innately know the most important communication on a page. They then use all the design principles to guide the viewer to experience each of these pieces of information. The viewer then naturally receives the intended communication. This is the primary element of great design.
Focus of Attraction - Often abdicated by designers, we believe that attraction is essential to great design. Without attraction, design may as well be art rather than a commercial attribute. We believe that great design has attracted the attention of someone. It is vital that you ascertain who is the focus of your attention and ensure you brief your designer.
Elements of Good Design
Balance - It is important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colours) and light (small and lighter colours) elements. Using the correct proportion of each is critical to deliberately guide the viewer though the page. A well balanced layout is essential to maximise communication.
Contrast - Contrast does not only apply to shades. In colour theory, there are colours that are opposed and will not necessarily work together. Web design also offers a few other areas where contrast is applicable. Good designers look at contrasting sizes, textures and shapes to define and draw the attention of the viewer to certain aspects of the website.
Emphasis - Emphasis is achieved by intentionally highlighting a specific and limited number of elements within the website layout. It is vital to realise that emphasising everything will result in emphasising nothing. No communication will occur and you will lose your viewer.
Consistency - Also called repetition or rhythm, consistency is critical to achieve communication. For example, clean and consistent navigation provides the best user experience for your website visitors. Viewers build a relationship with your website piece by piece. It may not happen in a few minutes, but it happens gradually. Consistency builds credibility, reliability and a feeling of quality. Without it, your viewer will see you as insecure.
Unity - Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organises information by grouping elements into categories.