Internet Marketing - Website Design Agency

Internet Marketing

Internet marketing is one of the fastest moving and also the most confusing areas of the Internet industry. There are a lot of complicated software and overpriced consultants out there making big promises. Don’t let this distract you from the very real benefits that can be derived from Internet marketing.

Internet marketing techniques are often divided into two types: ‘push’ and ‘pull’ methods.

‘Pull’ marketing techniques are methods of attracting people to your site where your content and promotional materials are located. This includes:

  • Search engine optimisation
  • Online advertising
  • Pay-per-click campaigns like Google Adwords and Yahoo search marketing
  • Banner advertising and banner exchange
  • Online directories and links on other sites
  • Referrer and reseller programs
  • Viral marketing

‘Push’ marketing means finding ways of distributing your content and brand more widely, with the eventual outcome of increasing traffic to your website. This includes:

  • Targeted email marketing via opt-in email lists
  • Newsletters and Ezines
  • Industry or general interest mini sites
  • Free services and cool stuff
  • Customer management programs

There is no silver bullet. There is no one single method that is going to bring you all the golden eggs. There are many techniques and each of them can be productive in the right circumstances. The most important thing is to ensure you are employing the most effective strategy for your business.

Before any marketing commences, a complete plan and clear objective must be determined. This includes:

  • Assist our clients to analyse their clients and industry
  • Work with our clients to determine the best products/services to market
  • Determine and document a complete marketing strategy
  • Develop marketing content and design materials
  • Deploy marketing campaigns
  • Monitor and measure results

With extensive experience and understanding of the Internet industry, we will assist you with assessing and implementing a campaign to fulfil your objective. Your tailored campaign will employ the most appropriate and effective tools that the internet has to offer.This will include:

  • Search engine optimisation
  • Online advertising such as Google AdWords
  • Click-through banner ads and banner exchange
  • Online directories and links on other sites
  • Newsletters and Ezines
  • Develop niche interest mini sites
  • Customer management and retention tools
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