What are Domain Names?
When the Internet was in its infancy, you could only make connections by providing the IP (Internet Protocol) address of the computer you wanted to establish a link with. For example, a typical IP address might be 18.104.22.168. This was fine when there were only a few hosts out there, but it became very unwieldly as more and more systems came online.
The first solution to the problem was a simple list maintained by the Network Information Centre that mapped names to numeric IP addresses. This text file soon became so large it was too cumbersome to manage. In 1983, the University of Wisconsin created the Domain Name System (DNS) which maps text names to IP addresses. This way you only need to remember www.howstuffworks.com for example, instead of 22.214.171.124.
The DNS is a distributed database meaning there are multiple lists kept on servers all over the world. Each minor list refers up to central name servers at the core of the system. This is why it takes time to implement changes to domain names and new registration takes time to propagate around the world.
Why do I need a domain name?
A domain name is a small investment. Registering a matching domain name has become an essential part of establishing any business, brand, product or trademark. It provides you a reference for your website and a far more professional email address. Domain names are used for a raft of different purposes including search engine optimisation and protecting your brand, products and business. Typically, we assist clients to register 20 to 30 domain names.
Why do I need an Australian domain name?
.au represents the Top Level Domain for Australia and is the preferred Domain Name for all Australians. Japan (.jp) and Germany (.de) are other examples of Top Level Domains. Any website that ends in .au is a website built specifically for Australian Internet users.
The first step is choosing an appropriate domain name. We offer a full range of domain name extensions, including .com.au and .org.au. While .com is the world’s most widely-used domain extension, your business can benefit from a wisely chosen domain extension.
Are your customers more comfortable dealing with a local business? Are you an Australian individual? Consider an .au extension for domestic success. Major search engines Google Australia and Yahoo! Australia allow country-specific searches, giving you the chance to rank higher on relevant Australian-only searches, and drive more of your target market to your website.
What are the costs?
There are two types of costs associated with domain names:
- DNS Management
Registration is dependent on the country and the type of domain name you require. Included in the domain name registration with WebSetGo is your own management login however, we will set up the domain name to suit your initial web and email servers. Anychanges will need to be performed by yourself or incur additional cost for each change.
Managing domain names can be complicated so many clients choose to have us do the work. This allows you to make changes by support ticket at no additional charge. In addition, your DNS is stored on a more centralised registry guaranteeing changes propagate quickly across the world.